Brand Identity
SOWHAT

Brand identity for a new advertising agency formed by senior talent. Inspired by the Miles Davis So What single, the agency defines a new creative attitude towards the world of advertising.

The ever-changing logo doesn’t constrict the brand to one attitude or one course of action. This was of high importance to the owners who wanted to keep SoWhat’s possibilities open - as experts in brand definition, they didn’t want to be defined.

Cool, modern, experienced & a tad rebellious.